Children and teens thrive when they have a space where they truly feel they belong. A place that not only supports their academic growth but also celebrates their creativity, imagination, and individuality. That core belief inspired the creation of The Geekery, a dynamic collection of after-school programs designed to offer young people both a supportive learning environment and a fun, inclusive community. The Geekery offers a unique blend of activities that spark curiosity and collaboration, including Dungeons & Dragons, improv, theater arts, and chess clubs, paired with structured academic tutoring to help with homework and reinforce classroom learning. The brain child of three siblings, we worked together at the idea’s infancy to help name, brand, and ultimately launch the company in it’s first location with the help of targeted digital advertising campaigns.