Teens Run

Based on a highly successful program in Los Angeles, Teens Run Salt Lake City is a startup charity program aimed at helping at risk youth gain access to an otherwise too costly event: marathons. Culminating in access to the Salt Lake City Half Marathon, the program provides equipment, training, and access at no cost to teens. Building from the ground up, the organization needed a brand and look and feel to help it gain its footing and first step recruiting both coaches and interested students. Centered around fun illustrations and a lively color palette the identity took shape in a website and other collateral materials.