Finally beginning to gain shelf space on grocery store shelves in the state, the microbrewery’s artwork featured disparate art direction and a visual appeal that wasn’t strong enough to stand out around the competition. Sometimes containing pop culture references or movie homages; the new can art work lives inside a set of rules to create a consistency while allowing for a looseness to create an energetic variance. We used this new branding base to create marketing programs and help in all aspects to grow business for the brewery and Proper’s other fine dining restaurants.
Results
Results