Proper Brewing Cans

Proper Brewing

Finally beginning to gain shelf space on grocery store shelves in the state, the microbrewery’s artwork featured disparate art direction and a visual appeal that wasn’t strong enough to stand out around the competition. Sometimes containing pop culture references or movie homages; the new can art work lives inside a set of rules to create a consistency while allowing for a looseness to create an energetic variance. We used this new branding base to create marketing programs and help in all aspects to grow business for the brewery and Proper’s other fine dining restaurants.

Services
  • Campaign
  • Creative Direction
  • Digital & Advertising
  • Email & Social
  • Print & Packaging
  • Web Development
Industries
  • Consumer Goods
Proper Brewing Box

Results

Creative strategy lead to a 88.7% increase in distributed can sales during our first full year working together.

Proper Brewing Coasters
Proper Brewing Cans
Proper Brewing Advertising
Proper Brewing SLC Pils

Results

SLC Pills was voted 2024’s “Best Brewery Can Art” by City Weekly

Proper Brewing Social Ad
Proper Brewing Emails
Proper Burger Menu Board
Project Credits
Art Direction & Design
Nick Ketterer
Creative Direction
Stuart Laybourne
Account Management
Sarah Lyman
Web Development
Sean Ward
Label Printing
American Label
Box Printing
Utah Paper Box
Client
Proper Brewing Co.
Location
Salt Lake City, Utah
URL
properbrewingco.com