Kiitos Brewing was an upstart brewery entering a suddenly highly competitive space. Microbreweries in Salt Lake City, a very hot trend. Built upon the story of their founder’s Finnish heritage and the ethos of doing good and protecting the environment around us, the company needed a brand story and visual design to help them stand out on store shelves. Basing the brand around clever copywriting that centered on the ideal of gratitude and giving thanks (kiitos roughly translates to Thanks in Finnish) we centered the visual story of the brewery on the fauna native to Finland. Each can featured a different animal and each had a different story about its place in our environmental ecosystem.