City Creek 95 State Magazine Cover

City Creek

Being developed under the title Tower 8, City Creek’s newest addition to the Salt Lake City skyline is a 24 story office tower that opened in the Fall of 2022. They needed a name, brand, and leasing strategy that would be fitting of this forward-thinking monolith of architectural beauty. Ultimately named after the building address, the identity hides a tilted number 8 (Tower 8) created by the 9 and 5. To help cut through the clutter of yet another leasing brochure, we concepted and created a lifestyle magazine to tell the new brand story in a compelling way. And then, along the process of brand discovery, a large scale branding initiative and district appeared.

Services
  • Brand Identity & Strategy
  • Creative Direction
  • Print & Packaging
Industries
  • Real Estate Development
City Creek 95 State Pillar
City Creek 95 State Magazine
City Creek Boundaries
World Trade Center City Creek
World Trade Center City Creek Sales Brochures
Project Credits
Creative Direction
Stuart Laybourne
Design
Nick Ketterer
Agency Partner
Wilkinson Ferrari & Co.
Client
Property Reserve Inc.
Location
Salt Lake City, Utah