Bjorn’s Brew

Bjorn’s Brew, a beloved local favorite in Salt Lake City, is more than just a coffee brand, it’s a lifestyle brand with a mission. Renowned for its fast, friendly service and a business model rooted in philanthropy, Bjorn’s Brew donates a portion of all proceeds to local animal charities, making every purchase a meaningful one. However, despite their strong values and loyal customer base, their original branding felt outdated and lacked the polished, professional appeal needed to support their ambitions for expansion. As they set their sights on growth within Utah and new locations in San Francisco and Las Vegas, we collaborated closely with their team to completely reimagine their brand from the ground up. Still deeply connected to their core identity, one that celebrates animals, particularly man’s best friend, we developed a bold, whimsical, and cohesive visual identity that extends across every touchpoint. From signage and social media to photography, product packaging, cups, and beyond, the new brand captures the heart and energy of Bjorn’s Brew, ensuring they stand out in every market they enter.