Back of Beyond Bookmark

Back of Beyond Books

Under new ownership, Back of Beyond Books, a staple of the Moab, Utah community wanted to revisit their website, how they were marketing themselves to grow their reach, and give their well-known local brand a refresh that honored their past while looking towards a new future. We utilized the storefront’s sign, a slot canyon in the shape of a book, as the basis for the updated brand. We brought new brand typography, a color palette inspired by the desert southwest, and centered the design on kinetic typography to bring the updated brand to life.

Services
  • Brand Identity & Strategy
  • Creative Direction
  • Web Development
Back of Beyond Books Stamp
Back of Beyond Books Proof of Concept
Back of Beyond Books Business Cards
Back of Beyond Website
Project Credits
Account Management
Sarah Lyman
Creative Direction
Stuart Laybourne
Client
Back of Beyond Books
Location
Moab, Utah
URL
backofbeyondbooks.com