Arts councils tend to stay in the background, helping to support their communities and the arts from a pace of anonymity. But sometimes it is important, for a variety of reasons, that the organization stands a bit more forward. This was the case with the Arts Council Park City & Summit County, a group that ran and planned a variety of arts events and other programming throughout Summit County. Hoping to become more well known, we helped with brand strategy and followed with a rebranding exercise to place the Arts Council more forward. We worked together to help develop a flexible visual design system that combined their brand with the event branding. Built upon the visual idea of “taking the spotlight”, the design system works off of the motion and combination of circles. After our rebranding efforts we continued with digital and advertising initiatives, paired with their internal campaigns, to draw more eyes and increase the prominence of both their events and the arts council itself.