Ampere Wild Posting

Ampere

Located in Elizabethtown, Kentucky, Ampere is a masterplanned community of workforce housing that was necessitated by the thousands of workers that would be moving to the city due to the future opening of Ford’s BlueOval SK battery plant. Comprised of four different living communities, including a 55+ community, Ampere needed naming, branding, and marketing strategy to help separate it from other competing living options. Paying homage to the forthcoming battery plant, we worked to position it with a visual branding that represented both a battery and alternating current while secondary visual elements referenced electrical diagrams to create a cohesive, energetic, brand.

Services
  • Brand Identity & Strategy
  • Creative Direction
  • Motion
  • Web Development
Industries
  • Real Estate Development
Ampere Website
Ampere Stories
Ampere Hat
Ampere Brand Family
Ampere Book
Ampere Joule Apartment Numbers
Ampere Mug
Project Credits
Creative Direction
Stuart Laybourne
Account Management
Sarah Lyman
Motion Design
Nick Ketterer
Web Development
Sean Ward
Client
Shamrock Communities
Location
Elizabethtown, Kentucky
URL
liveatampere.com