Aircare International

As you can imagine, running a corporate business aviation department can be, turbulent. Navigating the intricacies including staffing pilots and flight attendants, FAA required emergency procedures training, and more is a daunting task for a company to handle on its own. That’s why it’s so important that organizations have partners they can trust, and enter the industry leader; Aircare International. Looking to refresh a dated brand, we helped them place a new focus on their core values, and just look like the large and top line organization they are. We worked together to create a new brand focused around “aviation cool”. Built around type lockups, traditional coloring, and new dynamic photography and videography the brand included a flexible design system that was inspired by the ever changing nature of the sky. An homage to the company’s longevity and the famous 1980s United Airlines livery, the multi-color three part gradient helped, along with brand strategy and execution, give their team the wings to continue the grow their brand into the future.