Living with an outdated and disparate brand that included multiple names and disconnected websites; the AdventureMed organization needed a brand and website strategy that more accurately reflected their growth and showcased themselves as what they are: the premiere outdoor medicine education organization in the country. Backed with a new brand strategy that centered on the confidence you get with wilderness medical education and an execution that paired rustic wilderness badging, outdoors photography, and retro college mascot homages we redesigned and rebuilt the organization’s most valuable marketing assets, their four different websites, into one new web home.